Experiential Signage and Event Design

Mack Masters is a biennial extravaganza uniting Mack Trucks mechanic teams from across North America, Canada, and Mexico for thrilling mechanical competitions. While primarily an internal affair, I spearheaded the creation of dynamic experiential signage for external marketing, resulting in a notable 17% surge in traffic to the Mack Trucks website. Utilizing adaptable Velcro signage, a strikingly adorned Mack Truck journeyed from Greensboro, North Carolina to Allentown, Pennsylvania, accompanied by a life-sized convoy of bobbleheads. These movable installations strategically captured attention at key locales such as airports, highways, and various urban hotspots, maximizing brand impressions with every mile traveled.