CORTNI WITHERSPOON
cortni@cleverdoodledesign.com
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United Nations (UN) - CITES
Services Provided
Brand Strategy, Creative Direction, Graphic Design, Brand Guidelines, Identity Design, Presentation Templates, Web Design, Apparel Design, Brochures, Fact Sheets, Social Media Banners
Team Members
Alex Johnson , Jessica Turner, Michael Roberts
As a senior branding creative consultant for the UN CITES (Convention on the Internation Trade in Endangered Species of Wild Fauna and Flora) in Geneva, I conducted target marget research and advised a United Nations team of five including the CITES Secretary General on the design strategy for the organization.
Challenge: The CITES logo is recognizable and any changing the mark was not an option creativity also had to be limited to adhere to the strict standards of the UN.
Solution: Based on the research, I decided that instead of changing the logo, I would create an orange information bar element that would "enhance" the logo and reflect the hard-line approach of the agency. In addition, the color palette would be updated to reflect the Conure which is on the CITES protected list.
Deliverables: Brand Guidelines, Identity Design, Apparel Design, Web Design, PowerPoint Templates, Brochure Templates, Social Media Design
