CORTNI WITHERSPOON
cortni@cleverdoodledesign.com
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Volvo Trucks PartsASIST
Services Provided
Branding, Website Creative Direction, Technical Script Writing and Development, Photo/Video Creative Direction, Brand Development, Brand Guidelines
Team Members
Cortni Witherspoon
The Union Agency - Hero video filming, video editing
Given the creative brief to develop branding for the Volvo Trucks North America (VTNA) PartsASIST parts ordering platform, my task was to build upon the existing logo. The project scope encompassed creating two hero videos tailored for both arms of the VTNA organization - Mack Trucks and Volvo Trucks. Additionally, I crafted comprehensive brand guidelines, undertook scriptwriting, and meticulously edited 16 explainer videos to ensure seamless communication of the platform's functionality and benefits.
